‘Designed in Germany’ is now just as recognised as ‘Made in Germany’, a mark of quality.
Design is not merely the creation of an attractive product, but it means to consciously explore the function of an object and it’s interaction with the user and the environment.
In Germany, it is a long-standing tradition to continuously rethink design and to consider the impact of that design on individuals and society as a whole.
That’s why we design our own frames at our studio in Germany. We ensure that each frame passes the strongest German quality parameters and you get the best quality eyeglasses at the lowest possible price.
When co-founder Matthias Haase (German Optician with over 20 Years Experience), travelled to the US in late 2015, he was surprised at the fact that there were no shops at which he could buy good quality eyewear at a reasonable price. So he decided to work with a team of highly creative and effective people to make that happen!